Mr Pic Picot
Pic Picot is the owner and founder of Pic’s Peanut Butter, a spread that in nearly 10 years has become the best-selling peanut butter in New Zealand.
Pic, a peanut butter lover who was declared legally blind in 2010, had no experience in the food industry, when he made his first peanut butter for him and his son’s enjoyment in 2007. He leased a small commercial kitchen and sold some at the Nelson Saturday market.
Construction is now underway on Pic’s third Nelson factory, ready for opening in February 2019. Pic’s currently employs 45 people, produces around 20,000 jars a day, and exports to the US, UK, South East Asia and Australia.
He attributes much of his company’s success to the imperative to delegate - forced on him by his macular degeneration, and his ability to move from a focus ‘on detail’ to taking an overall view of his companies’ direction. He has joined MDNZ in the hope that his story might show others with the same condition that it need not negatively affect their quality of life.